Parcel Punch started with two young Arab entrepreneurs who saw a massive industry growing across the Arab world but felt that nobody was truly telling its story. Logistics, e-commerce, and technology were evolving incredibly fast. New companies were being built, traditional businesses were transforming, and Arab founders were creating solutions that could compete far beyond the region. Yet the people behind these companies rarely had a media platform dedicated to them.

That was the idea behind Parcel Punch. Not another page reposting business news, but a media company built specifically around the industries powering modern commerce in the Arab world. A place where people could discover the companies changing logistics, understand what was happening in e-commerce, follow new technologies, and most importantly, meet the founders and operators actually building the industry.

While Parcel Punch was taking shape, Gabriella Matar was building something of her own. Through Street Feed Media, she had created a different approach to founder content. Instead of bringing entrepreneurs into studios for hour-long podcasts, she was meeting them where they were, walking with them, visiting their businesses, and having short, real conversations about what it actually takes to build a company.

The interviews started in Lebanon, but the vision was never supposed to stay there. Gabriella wanted to meet founders across the Arab world and tell the stories of the people building some of the region's most interesting companies. As more founders joined the series and Street Feed continued to grow, her work eventually caught the attention of the two founders behind Parcel Punch.
They saw the connection immediately.

Parcel Punch was building a media platform around logistics and e-commerce. Gabriella was building a founder-led storytelling format that could bring the people behind those industries directly in front of an audience.
So they reached out.

What could have been a simple collaboration quickly became a much bigger conversation. Instead of asking how Parcel Punch and Street Feed could create a few videos together, they started asking what they could build together.

Parcel Punch was no longer the story of two founders. It became the story of three young Arab entrepreneurs combining different experiences, ideas, and strengths around one shared ambition: to build one of the biggest media companies dedicated to logistics, e-commerce, and technology in the Arab world.

And the best way to build that media company was obvious to them. They had to go directly to the industry.
So Parcel Punch started meeting the people behind the companies. The journey began in Lebanon, where we sat down with businesses such as Wakilni and Road Runner and spoke directly with the people building the country's logistics ecosystem. We wanted to understand how these companies started, what happened behind the scenes, what challenges they faced, and where they believed the industry was heading next.

The vision is to move from country to country, meeting the founders, CEOs, operators, innovators, and companies shaping logistics and e-commerce across the region. From Lebanon to the UAE, Saudi Arabia, Jordan and beyond, we want to document an industry while it is still being built.

Because when people talk about logistics, they usually see the final result: a package arriving at someone's door. What they don't see are the thousands of decisions, systems, warehouses, technologies, people, failures, and risks behind that one delivery. And when people see a successful e-commerce company, they rarely see everything that happened before the first thousand orders.

Those are the stories we care about.

Parcel Punch isn't only interested in what companies are doing. We're interested in who is building them, why they started, what nearly made them quit, what they learned, and what they believe is coming next.

Today, Parcel Punch is co-founded by three young Arab entrepreneurs who believe that some of the most exciting business stories of the next decade will come from this region, and that those stories deserve a media platform built here, by people who understand the region.

We're still at the beginning.

There are thousands of companies we haven't met yet, thousands of founders whose stories haven't been told, and an entire industry that is changing faster than ever.
We want to be there to document it.